Marketing Executive

The Marketing Executive - Developments will report directly to the Portfolio Marketing Manager. The role will involve working closely with the wider marketing team and third-party agencies to ensure best-in-class campaigns from pre-launch awareness throughout the sales lifecycle for all Cairn customers & developments.

Key Responsibilities

• Support the Marketing team and agency partners in the delivery of marketing materials from ATL to BTL to site-specific collateral from sign-off.
• Responsible for sales presentation on all external platforms such as property portals and websites, including those maintained by external partners.
• Responsible for ensuring the accuracy of development information on the Cairn website, including that of guides, links and registrations.
• Responsible for lead generation on CRM and accurate reporting of same.
• Track enquiries offering analysis on trends and the impact of Marketing/campaign activity on lead generation.
• Conduct and share ongoing competitor and industry activity, offering analysis and possible impact on Cairn’s activity.
• Support in the planning and rollout of an annual Marketing plan for all Cairn developments.
• Support in ongoing internal communication requirements.
• Responsible for content creation and day-to-day coordination and monitoring of both external social channels and internal platforms in relation to Cairn developments.
• Support the Portfolio Marketing Manager in preparing briefs for third parties.
• Work with Sales Operations Manager to ensure Marketing campaigns and all sales & marketing collateral is produced in a timely manner, in line with the Sales plan.
• Liaise with agency partners on work planning and booking campaign activity.
• Manage a calendar of campaign activity and deadline dates.
• Organise necessary photography/video/VR.
• Monitor, maintain and update all live campaign activity.
• Ensure brand compliance across all projects.
• Manage filing of marketing collateral and version control of assets.

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3+ years working in brand/marketing roles.
• Proven success in developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Proficiency with online marketing and social media strategy.

Working with Cairn Homes:

At Cairn, we believe it is essential that our employees feel valued and appreciated. We therefore offer above industry average remuneration packages with a comprehensive benefits portfolio that’s ready to support you for whatever life brings.

We are delighted to offer a suite of benefits when you join Cairn which include

• Competitive salary
• Performance related bonus
• Pension scheme with matching contributions
• Full health insurance with Irish Life health
• Annual salary review
• Continuous Professional development (CPD) programme & funding
• Paid maternity & paternity leave
• Free Cairn annual leave days
• Life assurance
• Income protection
• Employee Assistance Programme with VHI
• Tax saver - travel and bike to work
• Culture Committee
• Talent Development Programmes
• Approved Profit Sharing Scheme (APSS)
• Company vehicle (role dependent)

The Cairn purpose is to build sustainable communities where people can thrive.

At Cairn, it’s not what we build, it’s why we build. It’s about putting down a marker that will stand for generations to come. Creating new communities of connection and belonging for an Ireland where people can thrive. Reshaping, redefining, reinvigorating our place in the world. Building for people, progress, and potential. Because when Cairn build, it’s Built For Good.